Privacy Policy

Black Sheep (white Light) Canadian Privacy Notice

Effective Date: Dec 15, 2019

Black Sheep (White Light) is respectful of our customer's privacy. This Privacy Notice describes the types of information we gather online through our website available at (the Site), and in other interactions we have with our customers. This Privacy Notice also describes how we use, disclose and otherwise manage this information. Please read this Privacy Notice carefully.

This Privacy Notice may be updated from time to time. Accordingly, you should check the date of this Notice (which appears at the top of this page) and review any changes since the last version.. If at any time you do not agree to the terms of this Privacy Notice, please do not use this Site or provide us with personal information when shopping in our Stores.

Collection and Use of Information

Black Sheep (White Light), or a third-party service provider acting on our behalf (“Service Provider”), may collect and use information from and about you as described below.

Personal Information We Collect and How We Use It

Summary of how we collect and use personal information

Black Sheep (White Light) may collect personal information from you in various ways, such as and including when you (1) order or purchase products, gift cards or services from us; (2) register with us on our Site to shop or participate in our online community; (3) sign up for newsletters, emails or other communications from Black Sheep (White Light); (4) participate in surveys, contests, sweepstakes or promotions; (5) utilize our Email to a Friend feature; or (6) request information from us or otherwise contact us. The personal information we collect may include your name, email address, mailing address, telephone number, mobile telephone number, payment card information, birthday and gender.

We use information from and about you: (1) to process and administer payments or returns, provide services and communicate with you about your purchases; (2) to improve your shopping experience and help us target specific products and services to you; (3) to respond to your inquiries; (4) to communicate with you about our products and services; and (5) to help us develop and improve our Site and Stores and tailor our Site and Stores to your interests.

Further information about how we collect and use personal information


The purchasing process for Black Sheep (White Light) merchandise or gift cards on our Site, we ask for information such as your name, billing and shipping address, telephone number, email address, and payment card information. If you make a purchase in one of our Stores, we collect your payment card information and signature (depending on the method of payment). We use this information to process your purchase, confirm your order, and deliver the items to you (if applicable).

If you purchase an item or gift card on this site or ask us to deliver your purchase to someone else, we ask for the recipient’s name, postal address, and email address. We use this information to send the gift card or item to the recipient. If you ask us to do so, we also may use this information to notify the recipient of your gift before it arrives.

Registration/My Account

You may be able to register to create an account on this Site. To do so, we ask for information such as your name and email address. You also may provide additional option information to your profile, such as your month and year of birth and your gender.

Through the “My Account” feature, you can store billing and shipping information so you won’t have to enter it again when you make another purchase on this Site. You also can store payment card information for faster checkout.

Marketing Communications

You may be able to sign up on this site to receive electronic newsletters and promotional emails from Black Sheep (White Light), including new ideas, special offers and event information. To sign up, we may ask you for information such as your name, email address, postal address, telephone number, age, gender, shopping preferences and email preferences. We use this information to send you communications about our products and services, invitations to specials sales and events at Stores located near you, and notices of new arrivals. We may tailor our communications to your interest and preferences based on information we have about you.

You can choose at any time not to receive marketing emails from us by clicking on the unsubscribe link within our marketing emails or by contacting us as set out below.

Surveys, Contests and Promotions

We may offer you the opportunity to participate in surveys, contests and other promotions. If you choose to participate in these promotions, we may ask you for information such as your name, email address, postal address, and telephone number. We use the information you provide to administer our surveys, contests, and other promotions and as otherwise described to you at the time you enter the survey, contest or promotion.

Email to a Friend

You may be able to share certain content from this Site with your friends. To send information to your friends, we may ask for your friends’ and your email addresses. We do not retain the information you provide in connection with this feature, except to send the requested content. Please ensure you only share with friends and family members who would want to receive the message from you.

Contact Us

If you contact us with a question or comment, we may ask you for information such as your name, email address, postal code, and telephone number to respond to and communicate with you about your questions and comments.

Black Sheep (White Light) may combine your personal information with personal and nonpersonal information we receive from and about you from other online and offline sources.

Website-Related Information

In general, you can visit our Site without telling us who you are or submitting any personal information. Do note that Black Sheep (White Light) may collect additional information, including—but not limited to—your browser type, operating system, Internet Protocol (IP) address, domain name from which you access the Site and service provider, as well as information about your browsing behavior, such as the date and time you visited the Site, the areas or pages of the Site that you visit, the amount of time you spend viewing the Site, the number of times you return to the Site and other Site usage data.

We use this information: (1) to review the usage and operations of our Site and services; (2) to address problems with our Site, our business or our products and services; and (3) to protect the security or integrity of the Site and our business.

Cookies, and Web Beacons and Other Tracking Technologies

Cookies. A cookie is a small data file that sites often store on your hard drive when you visit the Site. Black Sheep (White Light) may place cookies on your computer to collect information about your visit to the Site and to improve Site functionality, evaluate and improve the user experience and the convenience of the Site. For example, we (or our service providers) may place cookies on your computer to understand which pages of the Site you’ve visited (including pages most read, time spent, search terms and other engagement data), determine which areas and features of our Site are most popular, learn whether search engine referral is working effectively, provide unique user identification to recognize you when you return, preserve the contents of your shopping bag between your visits, obtain product browsing and purchasing history, and provide us and our services providers with information that we will use to personalize future visits to our Site in accordance with your preferences and interests. If you have signed up for an account with us, these cookies may also be necessary to access your account information.

We may use a third party such as Google Analytics to help us gather and analyze this information. For more information or to opt-out, see “How Google uses data when you use our partners’ sites or apps” and “Google Analytics and Privacy”.

You can set your browser to refuse cookies, or to alert you when cookies are being sent, but if you turn off cookies or refuse them, you may not be able to take full advantage of the Site’s features, such as making a purchase on the Site or accessing your registered user account information.

Tracer Tags & Web Beacons. A web beacon, also known as a clear GIF or pixel tag, is an invisible tag placed on certain pages of our Site or a third-party site where we may advertise, but not on your computer. When you access these pages, web beacons generate a generic notice of that visit. They usually work in conjunction with cookies, registering when a particular computer visits a particular page. If you turn off cookies, the web beacon will simply detect an anonymous site visit. Web beacons may also be used to report certain information (but not your name, address, email address, telephone number or payment information) about your visits to our Site and other sites that advertise and feature links to our Site, in order to measure the effectiveness of our advertisements. Cookies or web beacons may also be used to let us know if you have opened an email from us. This information allows us to make improvements and updates to enhance your experience.

Interest-Based Advertising

We work with third-parties such as ad networks and other advertising companies that use their own tracking technologies (including cookies and pixel tags) on our Site and other websites in order to provide you with tailored advertisements on our behalf across the Internet. This is a common marketing practice referred to as interest-based or online behavioural advertising. These companies may collect information about your activity on our Site and third-party websites (such as web pages you visit and your interaction with our advertising and other communications) and use this information to make predictions about your preferences, develop personalized content and deliver ads that are more relevant to you on third party websites. This information may also be used to evaluate our online advertising campaigns.

For more information about interest-based advertising on your desktop or mobile browser and to understand your options, including how you can opt-out of receiving behavioural ads from third-party advertising companies participating in the DAAC, please visit the Digital Advertising Alliance of Canada website at

Please note that even if you opt-out of interest-based advertising by a third party, these tracking technologies may still collect data for other purposes including analytics and you will still see ads from us, but the ads will not be targeted based on behavioural information about you and may therefore be less relevant to you and your interests.

To successfully opt-out, you must have cookies enabled in your web browser. Please see your browser’s instructions for information on cookies and how to enable them. Your opt-out only applies to the web browser you use so you must opt-out of each web browser on each device that you use. Once you opt out, if you delete your browser’s saved cookies, you may need to opt-out again.

Custom Audience. We may also use services provided by third-party platforms (such as social networking and other websites) to serve targeted advertisements on such platforms to you or others, and we may provide a hashed version of your email address or other information to the platform provider for such purposes. To opt-out of the use of your information for such purposes, please

Sharing Information With Third Parties

Black Sheep (White Light) will not share, sell or trade your personal information, except with your consent or as described in this Privacy Notice. Black Sheep (White Light) also does not contribute to or participate in cooperative databases, which give third parties access to such personal information.

Service Providers. We may share your personal information with our Service Providers (including affiliates) that provide internal business, professional or technical-support functions on behalf of Black Sheep (White Light) such as hosting our data, sending our communications, providing delivery services and providing marketing and advertising services. Your personal information may be maintained and processed by us, our affiliates and our Services Providers on servers located in Canada, the United States or other jurisdictions. Our Service Providers are given the information they need to perform their designated functions, and we do not authorize them to use or disclose personal information for their own marketing or other purposes. For additional information on our Service Providers, contact our Privacy Officer as set out below.

Legal and Compliance. Black Sheep (White Light) and our Service Providers may share your personal information if such action is required for Black Sheep (White Light) or any of our Service Providers to comply with any valid legal process, such as a subpoena, search warrant, statute or court order, or any valid administrative or investigative request from a law-enforcement agency. We may also disclose personal information where necessary for the establishment, exercise or defence of legal claims, or to another organization for the purposes of investigating a breach of an agreement or contravention of law or detecting, suppressing or preventing fraud, or as otherwise may be required or permitted by applicable Canadian, U.S., or other law or legal process, which may include lawful access by U.S. or foreign courts, law enforcement or other government authorities . In addition, we may share your personal information if we or any of our Service Providers believes that such disclosure is necessary to address any unlawful acts or acts that may endanger the health or safety of another customer or of the general public.

Other Third Parties. Black Sheep (White Light) may also share aggregate non-personally identifiable or anonymous information about you, such as age, gender, types of products viewed, frequency of Store visits, Site pages you access most frequently or search terms you enter with third parties. For example, Black Sheep (White Light) may provide a third party with such information as the number of people who shopped at our Site during a specific time period or the number of people who shopped at our Stores and meet certain demographics (e.g., age or gender) during a specific time period. This aggregate non-personally identifiable or anonymous information does not personally identify a specific visitor to our Site or Stores.

Sale of Business. During the normal course of our business, Black Sheep (White Light) may sell or purchase assets. If another entity acquires us or any of our assets (including in the event of a prospective or completed merger or sale), or as part of a corporate reorganization or other change in corporate control, your personal information may be transferred to such entity. In addition, if any bankruptcy or reorganization proceeding is brought by or against us, such information may be considered an asset of ours and may be sold or transferred to third parties.


Protecting your order information is a priority for us. We have taken reasonable physical, administrative and technical steps designed to safeguard the information we collect from and about our customers and Site visitors, including limiting access to personal information to employees and authorized service providers on a need-to-know basis. For example, we use Secure Sockets Layer (SSL) technology to protect the security of your online order information. While we make every effort to help ensure the integrity and security of our network and systems, we cannot guarantee our security measures. We have personal-information retention processes designed to retain personal information of our customers no longer than necessary for the purposes stated above or to otherwise meet legal requirements.

Access to Information

You have the right to access, update and correct inaccuracies in your personal information in our custody and control, subject to certain exceptions prescribed by law. You may access, update and correct some of your personal information online if you have registered for a Black Sheep (White Light) Account. Otherwise, you may do so by emailing or writing to us at the contact information set out in the Contact Us section below. We may request certain personal information for the purposes of verifying the identity of the individual seeking access to their personal information records.

Your Communication Choices

As indicated above, if you have signed-up to receive our email communications, you can unsubscribe any time by clicking the “unsubscribe” link included at the bottom of the communication or message. Alternatively, you can opt-out of receiving our marketing communications by contacting us at the contact information under “Contact Us” below.

Links to Other Sites

This Site may contain links to third-party websites that Black Sheep (White Light) does not own or operate, which may have privacy policies that differ from our own. These links are provided solely for the convenience of our Site visitors and are not intended as an endorsement of or referral to the linked sites. We are not responsible for the content or privacy practices of such sites. We encourage you to review the privacy policies and terms of use of any third-party websites or services.

Contact Us

If you have any questions or comments about this Privacy Notice or the manner in which we or our Service Providers treat your personal information, or to request access to your personal information, you can contact our Privacy Officer. For access to your personal information or to request removal from any of our marketing lists, please contact:

Black Sheep (White Light) Inc.

Attn: Privacy and Marketing
6323 Bowness RD, LM2
Calgary, AB T3B 0E4 Canada

Please be sure to include in any email or postal mail your full name, email address, postal address and any message. Please note that such requests may take up to ten (10) days to become effective.